Allure Flooring

When it comes to choosing the right flooring for your home, TrafficMaster Allure vinyl flooring stands as an intriguing option. 

TrafficMaster Allure flooring is an affordable luxury solution exclusively offered at Home Depot. 

This private-label flooring is engineered to deliver both style and functionality while bypassing the traditional retail chain and its associated costs.

In this review, we’ll delve into the ins and outs of this budget-friendly luxury vinyl flooring, exploring its construction, style variations, advantages, drawbacks, and maintenance requirements. 

By the end of this article, you’ll have a clear understanding of whether TrafficMaster Allure is the right choice for your flooring needs.

Allure Flooring Categories​

Allure Flooring Categories

The Allure flooring range is divided into two distinct style categories: luxury vinyl tile (LVT) and luxury vinyl plank (LVP). 

The distinguishing factor is that LVT mimics the appearance of stone, while LVP replicates the look of wood.

Within the Allure flooring style types, three grades exist: Allure, Allure Plus, and Allure Ultra. 

The grade variation mainly pertains to the wear layer, with Allure Ultra boasting a substantial 12 mil wear layer, ensuring enhanced durability.

Allure Flooring Composition​

Allure Flooring Composition

TrafficMaster Allure employs a laminate vinyl flooring construction, consisting of several layers:


Base Layer: Rigid solid vinyl forms the foundation for planks and tiles.

Image Layer: This decorative layer mimics the appearance of wood, ceramic tile, or stone, with textured detailing for authenticity.

Wear Layer: A commercial-grade wear layer with ceramic bead overlay resists scratches and dulling.

Advantages Of Allure Flooring​

Advantages Of Allure Flooring

  • Affordability: With costs below leading brands, it’s a budget-friendly option for updating your floors.
  • Appealing Styles: The range captures the aesthetics of genuine wood and stone flooring, offering a plethora of design choices.
  • Easy Installation: It’s a DIY-friendly choice when following proper instructions.
  • Versatile Installation: Suitable for various levels and subfloor types, including radiant heat flooring.
  • Water Resistance: Ideal for moisture-prone areas like kitchens and bathrooms.
  • Low Maintenance: Routine care is straightforward and hassle-free.
  • Commercial Wear Layer: Allure Ultra’s 12 mil wear layer ensures longevity.
  • Low VOCs: Certified for low volatile organic compound content, making it eco-friendly.
Different Types Of Luxury Vinyl Flooring​

Allure Flooring Installation

Proper installation is crucial for the longevity of your flooring. 

Make sure to bring the flooring boxes indoors at least 2 days before installing. 

This gives the material time to adjust to room temperature, preventing problems with expansion or contraction after installation.

Here are some essential tips:

  1. Starter Wall Selection: Decide which wall to start from, considering the room layout.
  2. Spacing: Use quarter-inch spacers between planks and walls for all Allure products.
  3. Installation Techniques: Follow distinct installation methods for Allure and Allure Plus vs. Allure Ultra, utilizing Grip Strip and interlocking edges respectively.
Ensure a smooth installation process with these essential requirements:
  • Fill Grout Lines: For grout lines wider than ¼”, fill them to prevent later visibility.
  • Moisture Control: Place a vapor barrier over concrete subfloors with a moisture content exceeding 5%.
  • Timely Adjustments: Adjust Grip Strip pieces promptly for a seamless fit within 10-15 minutes.
Allure Flooring With Isocore Technology​

Allure Flooring Cleaning And Maintenance

To keep your TrafficMaster Allure flooring looking its best, follow these cleaning and maintenance practices:

  • Regular Cleaning: Sweep or vacuum as needed, using a vacuum designed for hard flooring.
  • Use a damp mop for general cleaning and a sponge with dish detergent for tough stains.
  • Avoid using abrasive tools or cleaners to prevent damage.
Installing Allure Grip Strip Flooring​
Vinyl Flooring In Kitchens​

Chicago Flooring

 While TrafficMaster Allure flooring offers a host of benefits that make it an attractive choice for homeowners, it’s essential to acknowledge some of its limitations. 

Designed with affordability in mind, Allure flooring falls short of the premium quality found in higher-end LVT and LVP options. 

The 4 mil wear layer present in Allure and Allure Plus varieties raises concerns about its long-term durability, potentially affecting its lifespan. 

Furthermore, due to the absence of adhesive support, it’s advisable to avoid the use of Allure flooring for stair installations.

Another factor to consider is the limited temperature range for installation. To prevent expansion and contraction issues, it’s imperative to install Allure flooring exclusively in temperature-controlled spaces. 

By taking into account these aspects, potential buyers can make an informed decision about whether Allure flooring aligns with their specific flooring needs and expectations.

When in doubt or facing any uncertainties, it is best to seek the expertise of a professional like Simple Flooring 

Simple Flooring is the preferred Chicago flooring company.

 By following these guidelines you can ensure the longevity and beauty of your allure floorin

The longevity of Allure flooring is influenced by two key factors: the wear layer thickness and the type of traffic it receives.

By taking good care of the floor, it might last even longer than the usual 7 to 15 years.

TrafficMaster Allure flooring offer a range of great features. They’re completely waterproof, and their easy-to-use pre-ready adhesive interlocking system, known as GripStrip, simplifies installation.

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